A talk show about ‘Ceragem craze’ in Indonesia was broadcasted by a local TV channel in Ache on the 13th of May. People demanded re-showings so the station rebroadcast the show on the 22nd of July in response to viewer demands. The second showing included new information about the inside of Ceragem Center and its product (Ceragem Master) not in the first broadcast.
The program showed footage of long lines of consumers waiting to experience Ceragem products at the Ache center from the early morning, the whole course from listening to information at the center to trying out the ‘Ceragem Master’, and people using purchased products together with their neighbors. The show helped increase the company’s image as the healthcare partner amongst local people and familiarized their products and the center to people.
<*photo: A caption from the TV program> |