The Ukrainian Branch participated in the ‘International Medical Equipment Expo 2006’ from October 17th to October 20th in an effort to seek business partners as well as to advertise its products. Five sets of Ceragem Masters were installed at the Exhibition Center allowing the users to be able to experience the product firsthand. Approximately 5,000 customers visited the booth during the Expo, displaying considerable interest. Furthermore, 150 people used our products in a period of three days, and most of these visitors were doctors and medical professionals.
Branch manager Hong-Ryeol Ryu participated on the first day of the Expo with other members of the Branch and actively advertised the Company as well as its products.
There were also two cases where the products were purchased during the Expo. One customer visited the booth 10 times and tested the product; on the last day, she successfully convinced her husband to try out the product as well. Her husband immediately signed the purchase contract for the product after trying it out, which surprised everyone else at the booth.
The participation of the Ukrainian Branch at the Medical Appliance Expo has noteworthy significance in that it served to strengthen the global health corporation Ceragem’s stance in the marketplace and displayed Ceragem’s excellent line of products. Branch manager Hong-Ryeol Ryu stated that “The Ceragem thermal massager was able to be promoted from various aspects through the Expo, and the products were able to gain considerable interest from the visitors, a fact which can be expected to successfully promote the company image as well as its products.”
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