On September 7, K-TV (The National Audio Visual Information Service) officially introduced several companies, one of which was Ceragem, that have been valuated as successful enterprises through their spreading of active trade business in a program called “Korea-Chile FTA, What has Remained”. This program was broadcast when the Korean-U.S. FTA came to a consensus after the trade barriers with Chile were abolished. Among the companies, Ceragem Chile Corporation was upheld as an example of a successful intermediary enterprise and thus raised the fame of global health companies.

The program pictured a typical Ceragem experience hall full of people using the product, followed by an interview with Lee Wang Gu, corporate director. He said “The business image of Korea seems to be in harmony with Chileans due to the influence of the Free Trade Agreement. Securing a higher position in competitive pricing power through customs-free imports is considered another factor of success in the market.”

The Chile Corporation center has gotten a good response from the natives since its early days of establishment. It is said that the passionate sentiment of South America, with people actively advertising the product to their neighbors and volunteering to share their experiences, has had a great effect on Ceragem’s successful settlement.