The India Corporation established in Jan. 2005, now has 28 centers throughout the country. As a company creating a culture of health within India, the future for Ceragem is as bright as ever.
In this issue, Mr. Kim Jin Chool (the head of the India Corporation) will tell us about the story of Ceragem in India. 

Often referred to as the land of a thousand faces, India is home to an incredibly diverse range of cultures and 1/6 of the world’s population (it is approximately 33 times the size of South Korea). It is a mysterious place where regional cultures/customs, linguistic differences, the proliferation of strange religious practices, extreme wealth gaps, and the ancient Caste system all somehow effortlessly blend together to create a unique sense of identity and tradition.
India is also the birthplace of Buddhism, Hinduism, and Sikhism--attracting millions of pilgrims every year—and is also a popular destination amongst young backpackers from all over the world who are seeking a sense of spirituality.

Ceragem first set foot in India in Jan. 2005, and began spreading its culture of health to this truly unique country (isolated from the Asian continent despite ethnic, religious, and cultural ties).
Mr. Kim, who had previously operated a Ceragem center in Korea—arrived at the international port city of Mumbai determined to find a market for Ceragem products and immediately set up an office. The India Corporation built its sales network around the 4 sales headquarters operating now, and is making progress toward achieving its goal of establishing 2200 centers in 220 local branches and 27 local head quarters by 2015.
With successful Ceragem centers all around the world, Mr. Kim wasn’t particularly afraid about moving into a foreign market, but he did experience some difficulties getting used to the unfamiliar environment at first (food, weather etc).
“I was determined to adjust quickly to the new environment, but it definitely wasn’t as easy as I thought it would be. But, I was desperate to achieve success—like many of my other colleagues around the world—so I couldn’t just sit there and complain about the environment. I felt pressured by the fact that coming to a foreign market would all be in vain if I didn’t succeed, and I still feel that way. But, getting too obsessed about success can often cause you to lose some of the more important things in life. I am doing my best to focus on the fundamentals while keeping one eye out on success. I think this attitude toward life and work is what allowed me to achieve the things that I have done over the past three or so years.” 

Director Kim Jin Chool says that he put in a lot of effort and time in making people understand the idea of marketing via free experience trials. Ceragem’s emphasis on love and sacrifice wasn’t difficult for Indian people to accept (since fraternity is an inherent part of their culture), but the different local customs often created situations where the company had to improvise. Mr. Kim figured that intensive training was the only solution for creating a flexible yet consistent management policy for pursuing the corporate ideals of Ceragem—so he focused on educational programs. The India Corporation currently carries out a wide range of routine training programs for all employees, future business partners, and various personnel at the sales headquarters. These programs help promote solidarity within the company, the sharing of company values, and also provide an opportunity for employees to search for practical solutions to the company’s problems.
Indians traditionally have a great deal of respect for elders and are generous to their neighbors (and foreigner) even though they do not enjoy a high standard of living. It is easy for one to feel these values first hand while working at the center, and some people even bring food to share with other visitors.
Mr. Kim says that he feels especially attached to the country every time he meets a customer waving his hand yelling, “Let’s go Ceragem”.
Indians have not yet reached a standard of living where pursuing a healthy lifestyle becomes a priority. But, Ceragem is nonetheless popular here since health is important regardless of location or level of income, and its customer oriented marketing methods are being well received. As a country with an almost infinite potential, India is indeed a very promising market for Ceragem.